Jonah Lehrer has created a compelling and surprising book. He makes the case that moments of insight are an essential tool of the imagination, and although his science stories seem to overreach, he supports his theories with wonderful anecdotes about poets, artists, surfers, and inventors – like the one about Yo-Yo Ma relating his playing the cello to writing a mystery story “It’s all about making people care what happens next,” he said.
I got a lot out of this book about the creative process but I would be remiss if I didn’t mention the controversy surrounding the author’s lack of accuracy on some things he included as factual.
And here’s an opinion on that, which I share:
“The best way to think about Imagine is as a collection of interesting stories and studies to ponder and research further. Use it as a source of inspiration, but make your own careful choices about whether to believe what it says about the science of creativity.” Christopher Chabris (a psychology professor at Union College and a co-author, with Daniel Simons, of The Invisible Gorilla, and Other Ways Our Intuitions Deceive Us)