The Trader Joe’s Adventure by Len Lewis

The Trader Joe’s Adventure: Turning a Unique Approach to Business into a Retail and Cultural Phenomenon by Len Lewis (2005)
An enjoyable examination of the underlying customer service principles and business philosophy that has turned Trader Joe’s into a retail success.

You can find a Trader Joe’s near you, or read more about the supermarket phenomenon in a February 2008 Business Week article.

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